The popularity of CBD has led to CBD infused beverages such as sodas and sparkling water.
The recent pandemic has caused massive stress and anxiety for many people across the world. That, coupled with the onslaught of stressful worldwide events, makes the past few years more taxing than any of us could've anticipated.
As such, many experts believe we've lived through a period of unparalleled disruption in human history. The uncertainty of today's world has led consumers to worry about their health, the economy, and more.
What we are faced with now is a society overrun with stress and too much anxiety to know how to deal with.
Perhaps that's the reason for CBD's exploding popularity, or it's the marketing masterminds behind its popularity. Perhaps it is all of the various factors combined. It's evident that CBD products, including CBD beverages, are popular. But what about this popularity moving forward? Is it set to continue growing?
Let's check if CBD infused beverages will become popular enough to sustain their presence in the market.
CBD infused beverages market explosion
A Grandview research report found that CBD infused beverages had the fastest growth among all cannabinoid beverage types in 2018.
In addition, demand for CBD is expected to rise over the forecasted period due to its non-psychoactive properties.
The popularity of CBD Products
The cannabis market is proliferating, driven by the legalization of marijuana for medical and recreational use in many states.
Many large companies are investing heavily in the growing market for cannabis-infused drinks.
Health concerns have grown, including depression (an estimated 264 million people in 2019) and anxiety. The demand for cannabis-based products that show positive responses to conditions has increased.
CBD's popularity has surged recently, as people have begun using it to relieve pain and improve mood. As a result of this shift in consumer behavior, the CBD market is growing exponentially.
Why is CBD gaining popularity over THC?
Unlike THC, CBD does not make people feel high. That, and THC is still heavily regulated on a federal level.
People find CBD helpful for many conditions. People use it to treat anxiety, epilepsy, inflammation, and pain. Some people also use it to improve their sleep or manage stress. CBD is available in many forms, including capsules and oils. You can also find it in edibles such as gummies, brownies, and cookies.
CBD-infused beverages offer consumers a convenient way to enjoy the benefits of cannabis without having to smoke or vape it. They are easy to consume on the go and may help with everyday stress and anxiety.
It's also important to note that CBD is not psychoactive, meaning it won't get you high. This means that consumers can enjoy the benefits of cannabis without feeling "high."
In case you need a refresher: What is CBD?
Cannabidiol (CBD) is one of more than 100 active cannabinoids in the marijuana plant. It's extracted from industrial hemp, which contains less than 0.3% THC by law. CBD infused beverages are also a healthy alternative to other drinks that are packed with sugar and calories. They can help you feel energized while reducing anxiety and promoting calm.
CBD infused beverages are the latest way to get the benefits of cannabis without getting high. They offer consumers a convenient way to enjoy the effects of CBD, including its ability to soothe anxiety and stress.
Why are CBD drinks becoming popular?
Cannabinoid-infused beverages are becoming increasingly popular among consumers looking for healthier alternatives to sugar-sweetened sodas. This trend could usher in some interesting new products from beverage companies.
Consumers today are more concerned about the health effects of their drinking habits than ever before.
CBD-infused seltzers and other drinks could continue to gain popularity in the future.
Grand View Research's report supports this opinion. The report also predicts that the perception of CBD as a health-promoting product will drive further market growth.
Popular drink-specific benefits driving its popularity
There are a few key benefits that CBD drinks have over other products. These characteristics could be driving the popularity of these drinks as well.
Have you ever tried CBD oil? Then you know it generally doesn't have the best taste (yes, that's an understatement).
CBD oil can also be difficult to dose correctly. Have you tried counting all the drops coming out of a dropper bottle? While we're at it, how about edibles? They take time to kick in, and this time is often difficult to gauge.
The effects of edibles can also be unpredictable. CBD drinks, on the other hand, offer instantaneous effects. They are also easy to dose as each can comes with a specific amount of CBD per can.
And the best part? CBD drinks can come in a variety of delicious flavors that sure beat the earthy taste of CBD oil.
These are just some reasons why people turn to CBD drinks instead of other products.
Looking ahead
The 2018 Farm Bill restored hemp's place in the eyes of food and beverage manufacturers.
As public perceptions and opinions about hemp and cannabis use change, their popularity is expected to increase.
Over the past several years, changing laws have dramatically altered the CBD landscape.
Consumers continue to seek alternative methods for relieving their stress and anxiety. Simultaneously, laws around the U.S. evolve so that hemp and marijuana join those alternatives. Because of this, we can expect CBD-infused beverages to be big business in America.
CBD-infused food and drinks are gaining popularity as part of a broad movement toward natural health products.
These beverages have become a significant part of the food and beverage market.
The Bottom Line: Are CBD-Infused Beverages Going to Become Popular?
CBD beverages are already popular. The market reports tell us that much. So the real question is this: Will they continue being popular?
Despite concerns about the legalization and regulation of CBD products, these beverages have become popular around the world due to their health benefits.
Changing consumer tastes, product innovations, awareness of the health benefits of CBD beverages, and their growing popularity have shaped the future direction of this industry.
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